Webull Launches Crypto Trading in Canada via Coinbase Deal

Brokerage platform Webull has launched crypto trading for Canadian users, extending its partnership with Coinbase into a new market. The company already offered crypto trading in the United States, Australia and Brazil.

Partnership With Coinbase

Webull announced the launch on Monday. The Canadian crypto offering runs on Coinbase's Crypto-as-a-Service infrastructure, which handles the technical side of trading and asset custody.

That means Webull isn't building its own crypto infrastructure in Canada but is renting a ready-made solution from its partner. The model lets brokerages enter a new market far faster than building custody and compliance systems from scratch.

Crypto now sits alongside Webull's existing lineup in Canada: stocks, exchange-traded funds and options. Canadian clients can trade digital assets in the same app they already use for traditional securities.

Coinbase offers similar technology to other fintech firms that want to add crypto to their products without building their own exchange infrastructure. The client gets a ready-made set of tools for trading, custody and regulatory compliance, while the partner's brand stays in front of the customer.

This isn't the first deal of its kind for Webull: the company relies on the same partnership model in other markets where it already offers crypto trading.

Webull itself is publicly traded, listed on Nasdaq under the ticker BULL. The retail brokerage market remains highly competitive, and crypto has become one of the company's key tools for attracting new customers alongside traditional stocks and derivatives.

Assets and Infrastructure

Webull's Canadian website currently lists 10 cryptocurrencies, including Bitcoin, Ethereum and Solana. The company said the asset list will keep expanding.

Before Canada, Webull had already rolled out crypto trading in several countries:

• United States.
• Australia.
• Brazil.
• Now Canada.

The expanding footprint shows the company treats crypto as a standard part of its product lineup rather than a separate experimental offering. Each new market brings in clients who previously relied only on dedicated crypto exchanges.

Coinbase, not Webull, holds custody of client assets. That takes part of the technical security burden off the brokerage and lets it focus on the interface and customer service instead.

Combining traditional securities and crypto in a single app fits the broader trend toward multi-asset platforms. Investors increasingly want to manage their entire portfolio from one interface instead of switching between separate services for different asset classes.

Rising Demand in Canada

Webull cited growing interest from local investors in digital assets as the reason for entering the Canadian market. The company pointed to research from the Ontario Securities Commission showing that crypto ownership among Canadians rose to 25% this year from 10% in 2023.

That jump over two years makes Canada one of the fastest-growing markets for crypto trading demand among developed economies. For brokerages like Webull, that's a direct signal to widen their product lineup.

Younger investors in Canada increasingly treat crypto as an ordinary asset class alongside stocks. Webull's launch is aimed squarely at that audience.

Rising crypto interest in Canada mirrors a global pattern in which traditional brokerages and banks are adding digital assets to their lineups one after another. For customers, that means less need to sign up for separate, dedicated exchanges.

A similar pattern is playing out in the United States, where traditional brokerages have gradually added digital asset support over the years in response to client demand. Canada is following the same path, just with something of a lag.

The Regulatory Backdrop

Canadian regulators are working in parallel on clearer industry rules. Following the 2025 federal budget, the country introduced the Stablecoin Act, a bill that sets requirements for both domestic and foreign stablecoin issuers.

Canada doesn't yet have a full rulebook for fiat-backed stablecoins, but momentum in that direction has already started. Clearer rules typically attract more platforms and brokerages to a market.

Canadian regulators have for years applied general securities law to crypto platforms, requiring them to register as dealers. The new focus on stablecoins marks the next step toward a dedicated regulatory framework for the industry.

Future requirements are expected to cover stablecoin reserve backing and holders' rights to redeem tokens at face value. Similar rules already apply in the European Union and partly in the United States, and they are becoming a reference point for other jurisdictions.

Webull has not disclosed whether it plans to add new features for Canadian users in the near term. The company also gave no timeline for entering other new markets.