Meta Launches USDC Creator Payouts via Stripe on Solana and Polygon

Meta, parent company of Facebook and Instagram, has started paying content creators in the USDC stablecoin. Payments run through Stripe on the Solana and Polygon blockchains. The feature is live in two countries at launch.

How the Payments Work

A creator connects a crypto wallet to their Facebook or Instagram account and selects USDC as the payout method. Stripe takes the fiat payment from Meta, converts it to the stablecoin, and sends it to the wallet through the chosen network. The process is automated and does not require third-party exchanges.

Transfers route through either Solana or Polygon. Both networks confirm transactions in seconds, and fees stay at a few cents per transfer.

Pilot Countries: Colombia and the Philippines

At launch, USDC payouts are available to creators in Colombia and the Philippines. Both countries rank in the global top ten for inbound remittance volume. Many local creators previously ran into banking restrictions when receiving payments from US platforms.

Meta confirmed the program is in a pilot phase. The company did not give a timeline for a broader rollout.

• Available networks: Solana and Polygon
• Stablecoin: USDC by Circle
• Payment processor: Stripe
• Initial markets: Colombia, Philippines

From Libra and Diem to a New Strategy

Meta made two previous attempts at crypto. In 2019, the company introduced Libra, a global stablecoin pegged to a basket of currencies. Regulators pushed back hard, the project was rebranded as Diem, and in 2022 Meta sold the assets at a loss. The write-down cost the company several hundred million dollars.

This time Meta took the opposite route: no proprietary token, no in-house blockchain, no custom payment rail. USDC is already licensed in the US and EU, and Stripe holds payment approvals in dozens of jurisdictions.

Scale and Market Response

USDC trading volumes did not shift sharply after the announcement. Analysts note the symbolic weight of the move: Meta has over 3 billion monthly active users. Even 1% of eligible creators opting into USDC payouts would add up to a meaningful new demand driver.

Stripe launched its stablecoin payout API last year and already processes USDC transactions for dozens of platforms. The Meta partnership is its largest by user reach.