Strategy (formerly MicroStrategy) has announced its largest weekly Bitcoin purchase in 2026. Between March 9 and 15, Michael Saylor's firm acquired 22,337 BTC for $1.57 billion at an average price of $70,194 per coin.
Record deal details
The purchase was funded through two channels: $1.1 billion from the issuance of STRC series preferred stock and $396 million from common stock sales. This marks the twelfth consecutive week of Strategy expanding its Bitcoin reserves without interruption.
The average acquisition cost across the entire portfolio stands at $75,696 per coin. With Bitcoin's market price around $73,600, the position is currently in unrealized loss territory, but Strategy views Bitcoin as a long-term strategic investment.
The race to one million BTC
Michael Saylor has publicly stated his goal of accumulating one million bitcoin by the end of 2026. To achieve this, the company needs to acquire approximately 239,000 more BTC over the remaining 42 weeks — averaging roughly 5,700 coins per week.
At current prices, this would require around $17.7 billion in additional capital. Since the start of 2026, Strategy has already accumulated over 64,900 BTC, maintaining a pace that exceeds its historical average of 10,700 coins per month. Compared to the previous purchase of 7,000 BTC the week before, the current deal is three times larger.
How Strategy funds its purchases
The company's key advantage is a consistent premium of MSTR shares over its modified net asset value (mNAV). Strategy's market capitalization exceeds the value of its Bitcoin reserves, enabling it to issue shares at elevated prices and channel the proceeds into Bitcoin purchases. This mechanism creates a compounding effect for shareholders.
STRC preferred stock has become the primary capital-raising instrument this year. These shares offer a fixed dividend yield while simultaneously providing the company with resources for aggressive Bitcoin accumulation.
Market context
The record purchase coincided with a broader crypto market recovery. Bitcoin surpassed the $74,000 mark for the first time in 40 days, and BTC/USD trading volumes hit a monthly high — activity was strong among both buyers and those looking to sell Bitcoin for dollars at these refreshed levels.
Spot Bitcoin ETFs provided an additional bullish signal, attracting $767 million in net inflows last week — the third consecutive week of steady capital influx. Market attention has now shifted to the Federal Reserve meeting on March 17–18, where updated projections could set the course for the near-term price trajectory.
Implications for the Bitcoin market
If Strategy reaches the one million BTC mark, the company would control nearly 5% of Bitcoin's total supply. This represents an unprecedented concentration for a single corporate entity, one that could significantly impact liquidity and price formation.
Analysts consider the target realistic given the current pace, but caution about risks: rising Bitcoin prices increase the cost of each subsequent purchase, and a narrowing mNAV premium could complicate capital raising through share issuances.
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